Stock Photos of Desk Agains a Wall

From time to fourth dimension, I observe myself perplexed most an stance I formed on a particular stock. And so I wonder what I was thinking in early June when I lumped The Trade Desk-bound  (NASDAQ: TTD ) stock in with other bubble stocks ?

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In fairness, TTD stock is up 166% since Jan 2022 making it a pandemic winner of sizable proportions. Possibly it wasn't a bad call to propose it was time for a mild correction.

TTD stock has struggled in 2021. It has gone positive for the twelvemonth on multiple occasions, but it has been rebuffed every time. Most recently, it has met resistance after a bullish spike in tardily June. As of this writing, the stock isup near 7% for the year.

Yet, I missed the news that the company was about to execute a 10-for-1 stock divide . So if y'all ignored my advice, you've been rewarded with a small-scale gain over the terminal xxx days.

At present that I've got that mea culpa out of the way, let's accept a look at why I think it could be a bullish second half of 2022 for TTD stock.

A Closer Look at TTD Stock

In January, Alphabet  (NASDAQ: GOOGL ), the parent visitor of the ubiquitous search engine, announced information technology volition non remove 3rd-party cookies to track internet users until 2023. The original deadline was 2022.

That announcement sent TTD stock soaring to over $90 per share in mid-Feb, but the stock gave back some of those gains. The volatility seems probable due to the dubiousness surrounding potential regulation of big tech.

I understand why The Merchandise Desk-bound gets lumped in with other flowers in digital advertisement's Walled Gardens. Even so, it's important for investors to sympathize that the company is actively pursuing its own approach.

As many investors know, the removal of third-political party cookies is non going to take a big effect on Google. The same can't be said of The Trade Desk-bound. Yet, according to the company'south CEO Jeff Green, the company will exist alright for 2 reasons.

First, cookies weren't designed for the complexities of digital ads to begin with, and they play no role in the mobile and connected Television (CTV) ads that many advertisers are moving towards.

With that in listen, you can understand why The Merchandise Desk would exist creating an open internet platform, Unified 2.0 (UID2).

Instead of using cookies (I.e. bits of code), UID2 employs a single sign-on and encrypted email addresses to collect information and evangelize targeted ads. This method works beyond web browsers, mobile devices, and CTVs.

The company didn't stop at that place. It has recently introduced Solimar , a dashboard that merges the company's existing market place into a unmarried interface with features such as data onboarding and identity resolution.

This will allow their customers to target specific Key Operation Indicators (KPIs) such equally sales at a specific store rather than relying on the traditional model of clicks and CPMs

The Open up Internet Versus the Walled Garden

There is no forcefulness greater than talking yourself into the decision yous wanted to make the whole time. That was frequently my feel in marketing communications.

The agencies I worked for were tasked with coming up with out-of-the-box solutions.

But many times, clients were only asking for bold solutions to justify taking the prophylactic path. Every bit information technology relates to digital advertising, the Walled Garden solutions of Google and Facebook are the rubber solution for many advertisers.

That's why I'one thousand a fan of what The Trade Desk-bound is trying to achieve. They're on the vanguard of programmatic advertizing. In a nutshell, the company uses a deject-based platform that lets marketers bid on ad space in existent-time.

This provides two of import benefits to marketers. First, they tin can target content providers that attract their ideal consumers. And 2nd, they tin manage and mensurate their advertizing spending in new and exciting ways.

Buy TTD Stock Earlier It Heads Higher

Will The Trade Desk's approach win out in the long run? That'due south the bet that you're making with TTD stock. In volatile times like these, I find myself depending less on my own intuition and looking more at what analysts say.

As it relates to TTD stock, recent analyst opinions are very bullish. Needham & Cpmpanyjust initiated coverage in July and gave the stock a $100 price target.

And then I suppose you could say I'thousand letting the rational opinion of analysts justify the assuming solution I want. That is to see the visitor's open internet approach succeed.

On the date of publication, Chris Markoch did not accept (either straight or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, field of study to the InvestorPlace.com Publishing Guidelines .

Chris Markoch is a freelance financial copywriter who has been covering the market for seven years. He has been writing for InvestorPlace since 2019.

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Source: https://investorplace.com/2021/07/buy-ttd-stock-as-hedge-against-walled-gardens-big-tech/

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